How Madison Fence Company Uses Moasure to Master Complex Fencing Projects
Fencing isn’t just straight lines and right angles. In Madison, Wisconsin, the team at Madison Fence Company is proving that challenging terrain, curves, and custom layouts don’t have to stand in the way of a great fence.
Started in 2020 and run by brothers David and Michael, Madison Fence Company has quickly grown from a small start up into a respected name in fencing. Their secret? A blend of hard work, innovative thinking, and a willingness to embrace new technology.
The Challenge: Measuring Difficult Fencing Projects with Confidence
Fencing contractors often face difficult jobs: sloped backyards, curved areas, tricky terrain, and hidden utility lines. In the past, Michael relied on a combination of tape measures, wheels, and guesswork. “Before Moasure, it was a lot of guessing,” he says. “You’d measure, remeasure, and still worry you’d get it wrong, especially on big projects far from home.”
These challenges don’t just cause inconvenience — they result in wasted materials, inaccurate bids, and costly, time-consuming site visits. This is especially critical in fencing, where even minor inaccuracies can cost you jobs and profits.
How Moasure Transforms Fencing Workflows
Everything changed when Michael discovered Moasure, the company behind the world's first motion-based measuring tools. “I bought it for a big project—500 feet of custom handrail on an engineered wall with custom slopes and angles—and it was a game changer,” he recalls. Michael started out with an original Moasure ONE, then upgraded to a Moasure 2 PRO in 2025.
Using his Moasure 2 PRO, Michael can now:
- Measure complex shapes and slopes in minutes — Hours saved on manual calculations.
- Capture elevation data — Essential for sloped gates, retaining walls, and railings.
- Integrate with ArcSite — Measurements flow straight into drawings for instant, professional fencing visuals.
- Mark utilities on the fly — Gas lines, irrigation, and electric lines can be recorded mid-measurement to avoid costly mistakes.
- Lay out fences with ease — Moasure 2 PRO’s layout mode allows users to stake out fence posts, guided by the Moasure app
On one recent project with multiple curved concrete plots, Moasure 2 PRO allowed Michael to map three separate areas—including utility lines—in a single visit. “I don’t have to do all those calculations in my head anymore,” he explains. “When I get back to my computer, I can trust the measurements and get straight to work” and providing such a professional-looking quote with Moasure's data on a branded PDF actually helped him to win the job.
Watch the full conversation here:
Saving Time, Cutting Waste and Winning More Jobs
By using Moasure 2 PRO, Madison Fence Company have a competitive edge. Clients can see a real-time aerial view of their project on Michael’s phone, instantly building trust and eliminating tedious, time-consuming back-and-forth.
Accurate digital plans mean fewer surprises, tighter bids, and less material waste. As Michael notes, “We want to know our numbers so we can charge exactly what we need to do on every single fencing job—not overcharge because we’re guessing, or lose money because we’re underestimating.”
It’s also unlocked new opportunities. “In the past, we might have said no to complex jobs. Now we can take them on with confidence,” Michael says. In fact, using Moasure and ArcSite has helped Madison Fence Company win projects ranging from $40,000 backyard designs all the way up to a potential $400,000 commercial fencing contract.
A Tool That Pays for Itself
Michael sums it up: “For fence applications, Moasure is absolutely trustworthy. It’s like having a surveyor’s tool in your back pocket, but easy and affordable. In terms of return on investment, it’s paid for itself a thousand times over.”
For Madison Fence Company, Moasure 2 PRO isn’t just a measuring device. It’s a tool that saves time, prevents mistakes, and opens doors to bigger, more profitable fencing projects.
If you’re a fencing professional tackling tricky terrain, Michael’s advice is clear: “Be open to technology. Invest the time to learn it. Once you get good at it, you won’t look back.”